Friday, January 15, 2010

Avatar poised to pass The Dark Knight year-to-date gross this weekend!

I'm not excited or holding my breathe but news is news. As of Thursday, Avatar is at $450m. It needs to score at least $22m this weekend to outgross The Dark Knight at the same point year-to-date (5th weekend in release). Avatar should have no trouble doing unless The Book of Eli and other movies draw audiences away.

As of last weekend, Avatar's total gross was around 78% 3D and IMAX sells which means the ticket prices are indeed much higher than regular screen ticket prices. So far, more people in the American box office has seen The Dark Knight vs Avatar.

COMPARISON STORY TO FOLLOW
-Andres

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